Hispanics are living on the hyphen of their Hispanic-American lives, a space where media and advertising often struggles to reach them. Join us at Turn It Up where we’ll celebrate Latinx culture and break down how audio is a pathway to connecting with a culturally connected, yet ever-evolving segment.
We are a product of our experiences. As consumers, these experiences shape how we mayor may not respond to the myriad of advertising messages we receive day in and day out. Hear from Nidia Serrano, Audience Marketing Director at Pandora, on the effects of cultural context and how it has helped brands achieve the greatest possible return in their marketing efforts.
The way to the heart of Hispanic consumers is through their ears. Sound enhances their experiences and transports them to moments that have played a role in defining who they are. Hear from podcasters, music makers, and creative experts on how they create authentic experiences using the power of sound.
Music can be a window into the mindset of a consumer. The lyrics, the beats, the melodies speak to cultural realities often not reflected in the broader media landscape. Claudia Oddo, Audience Manager at Pandora, breaks down Latin music today and joins a panel of music influencers in a discussion on cultural trends in the Latinx space.
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